Marketers advised to prioritise customer needs over new tech

Marketers have been urged to prioritise understanding customer needs before embracing new technologies. This was part of the fallouts of the Markhack 3.0 conference, with the theme ‘Beyond Limits: Unleashing Creativity with Emerging Tech’, held in Lagos recently. According to a statement, MarkHack 3.0, hosted by the Eko Innovation Centre in collaboration with GDM Group

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