‘Love Island’ & ‘I’m A Celebrity…’ Immersive Gaming Experiences To Populate Virtual World ShowCity

EXCLUSIVE: Love Island and I’m a Celebrity… Get Me Out of Here! are the latest unscripted TV franchises to enter the metaverse. The ITV Studios-owned formats will form part of ShowCity, an online neighborhood created by gaming platform The Sandbox that will also feature ITV shows The Voice and Hell’s Kitchen. ITV Studios, in partnership […]