Louis Dreyfus relaunches edible oil brand 'Vibhor' for North India mkt

Louis Dreyfus Company (LDC) has relaunched its edible oil brand 'Vibhor' in North India's business-to-consumer segment. The new product line includes soybean, palmolein, cotton seed, and mustard oils, as well as premium vanaspati, enriched with vitamins A and D. LDC aims to expand its distribution network in Punjab, Haryana, Delhi, and Uttar Pradesh, leveraging its Kandla processing unit's 3,50,000-tonne annual capacity. The edible oils will be available in various packaging sizes from 500 grams to 15 kilograms. This relaunch aligns with LDC's strategy to diversify and add value to its product offerings.