How the sky became a giant billboard

Brands like Lego, GE, and Netflix are using drone shows to promote their products and services. But who does the sky belong to?

Quick, think. You’re the CMO of a big brand, and you need to make a splash with your next campaign. You have the cash, but billboards are passé, TV is a bore unless it’s the Super Bowl, and the internet says that influencer marketing is out. What do you do?