70% of Indians choose healthier snack options despite costs; prioritize reading ingredient lists and nutritional value
Farmley’s Healthy Snacking Report 2024 reveals 73% of Indians read ingredient lists amid food adulteration worries. Millennials, Gen Z, and Gen X favor snacks like makhanas, dry fruits, nuts, and seeds. With 70% snacking during tea, 93% seek healthier options despite high costs, emphasizing transparency and conscious consumption as leading factors.