Women’s Shoe Brand Dream Pairs Opens Second Retail Store

Dream Pairs is expanding its brick-and-mortar presence.

The women’s shoe brand, which sells sneakers, sandals, heels, flats, boots and more, on Wednesday announced that it recently opened its second retail store in New Jersey’s Bergen Town Center. According to a release from the brand, the new store has already “received an enthusiastic response from shoppers” that have come to browse the brand’s collection of shoes while taking advantage of special promotions.

While Dream Pairs started as a women’s shoe brand, the company has expanded with sub brands such as Bruno Marc (a men’s shoe brand) as well as NORTIV 8 (athletic shoes) and Dream Pairs Kids. Dream Pairs launched in 2009 as a way to offer consumers more affordable options for high quality footwear and opened its first retail store in the Bronx, New York in 2023.

“We are thrilled to have opened our second retail location,” said Dream Pairs vice president Jimmy Lau in a statement. “The enthusiastic feedback from our customers at our first store has been incredible, and we are excited to further enriching our community with our stylish footwear. This new store is a testament to our commitment to making high-quality yet affordable footwear accessible to more people.”

According to Dream Pairs’ website, the brand also plans to open another retail location in the Totowa Square Shopping Center in New Jersey. In addition to its store location, Dream Pairs sells its shoes via Amazon, Walmart, Shein, Nordstrom and its own website. According to the company, it has sold more more than 30 million pairs of shoes worldwide to date.