The age of reboots and sequels: What’s motivating nostalgia bait?

Marketers know that anxiety-prone millennials and Gen Zers are particularly vulnerable to nostalgic appeals and more likely to seek the soothing balm offered by this kind of content.

If you’re a millennial or a member of Gen Z and immersed in our culture’s current obsession with reboots, reenactments, sequels, and prequels, then you may be feeling a bit of nostalgia fatigue and asking yourself: Haven’t we been here before?