Airtel, Jio and Vodafone Idea push long-term plans at old rates to retain users

After announcing telecom pack price hikes of up to 25% effective July 3-4, telcos are urging subscribers to recharge long-term plans at old prices to reduce customer attrition. Bharti Airtel, Reliance Jio, and Vodafone Idea (Vi) are promoting 365-day plans priced between ₹2,545 and ₹3,099 through in-app promotions.