‘A Quiet Place: Day One’ sets a franchise box office best as Costner’s Western starts slow
"A Quiet Place: Day One" is making noise at the box office. The prequel earned an estimated $53 million in its first weekend in North American theaters, according to studio estimates Sunday.
It’s both a franchise best and significantly more than expected. Going into the weekend, prerelease tracking had "Day One" pegged for a $40 million debut, but audiences were clearly more enthusiastic to see the action-horror starring Lupita Nyong’o and Joseph Quinn and released by Paramount. The same could not be said for Kevin Costner’s "Horizon: An American Saga—Chapter 1," which opened to $11 million.
The "Quiet Place" victory wasn’t quite enough to snag the coveted first place spot on the charts, though. That honor again went to Disney and Pixar’s juggernaut "Inside Out 2," which added an estimated $57.4 million in its third weekend in theaters, and crossed $1 billion globally.
There's a distant possibility that the places will shift when actuals are released Monday. But either way it’s good news for movie theaters in a summer season that’s finally heating up but still running far behind last year (down 19%) and pre-pandemic norms (down 36% from 2019).
"Inside Out 2" continues to be a box office phenomenon, the likes of which the industry hasn’t seen since "Barbie" almost a year ago. In just three weeks of release, it's earned nearly $470 million in North America and $545.5 million internationally, bringing its global total to $1.01 billion. The sequel is the only 2024 release to cross the billion dollar mark and it did it in just 19 days, a record for an animated film.
"The film’s stunning global success once again illustrates that audiences the world over will respond to compelling, entertaining movies, and that they want to enjoy them on the big screen," said Michael O’Leary, president and CEO of the National Association of Theatre Owners, in a statement.
"A Quiet Place: Day One," directed by Michael Sarnoski and rated PG-13, is also fast approaching an important threshold out of the gates. Including the $45.5 million from international showings in 59 markets, the $67 million production has already made $98.5 million.
"There's a lot of love for the ‘A Quiet Place’ franchise," said Chris Aronson, the head of domestic distribution for Paramount. "We listened to the fans who wanted to expand the universe."
In a rare feat for a third film, it opened higher than both "A Quiet Place" ($50.2 million opening in April 2018) and "A Quiet Place: Part II" ($47.5 million opening in May 2021). John Krasinski, who wrote and directed the first two, continued serving as a producer.
"It’s one of those rare horror franchises that has generated incredible goodwill with audiences and critics alike," said Paul Dergarabedian, the senior media analyst for Comscore.
Playing on 3,708 screens in the U.S. and Canada, nearly 40% of its domestic earnings came from "premium screens" including IMAX and other large formats. It entered the marketplace with mostly positive reviews (84% on Rotten Tomatoes); Audiences gave it a B+ CinemaScore and four out of five stars on PostTrak.
"We put together a compelling package but also I think it shows people want to go to the movies," Aronson said. "The marketplace really works when there are choices and there’s something for everybody."
The start for "Horizon," meanwhile, was sluggish. Though older audiences, the ones most likely to support a Western epic, don’t typically rush out to see films on opening weekend the way people often do for horrors and superheroes, the road ahead will not be easy: Reviews have not been great and it got an underwhelming B- CinemaScore.
The stakes are also a little different for "Horizon," a $100 million production that Costner financed on his own and partnered with Warner Bros. to distribute. It opened in 3,334 locations. A decades-old passion project, he mortgaged property in Santa Barbara, California, to finance it and exited "Yellowstone" to see it through. In a bold, unconventional strategy, "Chapter 2" arrives in theaters later this summer, on Aug. 16. He also has plans for two more movies.
"The western genre is one of those that is very specific," Dergarabedian said. "It’s going to be about the long game."
A quick glance at the top 10 shows that audiences are largely favoring franchises and "known commodities" over originals. "Bad Boys: Ride or Die" was right behind "Horizon" on the charts, and it's been in theaters for four weeks already.
"Audiences in the summer want the tried and true, they want the familiar," Dergarabedian said.
He was also struck by the diversity of genres in the top 10, including two Indian films: The Telugu language sci-fi "Kalki 2898 AD" in fifth place with $5.4 million and the Punjabi language "Jatt & Juliet 3" in ninth place with $1.5 million.
"If you can’t find something that appeals to you at the multiplex right now, you’re not looking hard enough," Dergarabedian said.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.