'Climate neutral' ad claims must be backed up: German court
Frankfurt, Germany (AFP) June 27, 2024
Companies in Germany can only promote their products as "climate neutral" if they back up the environmental claims with sufficient detail in the advert itself, a top court ruled Thursday. The ruling was made in a case brought against German confectionery manufacturer Katjes by an association that aims to tackle unfair business practices. It centred on an advert that appeared in a trade p
Companies in Germany can only promote their products as "climate neutral" if they back up the environmental claims with sufficient detail in the advert itself, a top court ruled Thursday. The ruling was made in a case brought against German confectionery manufacturer Katjes by an association that aims to tackle unfair business practices. It centred on an advert that appeared in a trade p