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2024

'Climate neutral' ad claims must be backed up: German court

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Frankfurt, Germany (AFP) June 27, 2024
Companies in Germany can only promote their products as "climate neutral" if they back up the environmental claims with sufficient detail in the advert itself, a top court ruled Thursday. The ruling was made in a case brought against German confectionery manufacturer Katjes by an association that aims to tackle unfair business practices. It centred on an advert that appeared in a trade p