Brands Fear TikTok Shops Promo Pullback Will Dent Revenue

In March this year, Nicole Rechtszaid, co-founder and co-CEO of Ghost Agency, witnessed some clients seeing six-figure monthly sales on TikTok Shop, enjoying up to 8% click-through rate (CTR), a metric outperforming ecommerce giants like Amazon. Fast forward three months and Rechtszaid is not sure how long this windfall will last. TikTok Shop rolled out...