1Password CEO on why good online security doesn’t have to be complicated

CEO Jeff Shiner admits passkey adoption has fallen behind his own predictions but still expects companies to realize they shouldn’t make it harder for their customers to log in.

The challenge for companies selling password managers has historically been getting people to accept how bad humans are at creating and remembering passwords. Now these companies face an evolved version of that challenge: convincing people not to rely on password-manager apps from one of the giant tech companies they already spend so much time with, starting with Apple and Google.