Film Distribution & Marketing Vet Derek McLay Launching Insight Theatrical

EXCLUSIVE: Former EDO Theatrical President Derek McLay has acquired EDO Box Office and EDO Screenings from EDO, and is opening the doors to his new firm, Insight Theatrical.  McLay will continue EDO’s groundbreaking work in box office audience analytics, research, and prediction, while expanding the service, which is already used by nearly every distributor in […]