Shoppers gush over ‘underrated’ $14 concealer that ‘beautifully covers’ spots: ‘I wish they’d just sell it by the vat’
A CONCEALER is making waves with beauty shoppers at Ulta.
People are going as far as to say that the makeup staple is “underrated.”
The I Am Magic Concealer by Juvia’s Place is sold for $14 at Ulta.
The formulation is described by the brand as “weightless.”
According to Juvia’s Place, the concealer is suitable for all skin types.
It can be applied with a doe-foot and blended out later with a sponge.
FAN FAVORITE
With many looking to tackle their under-eye problem area, the concealer comes in handy.
The brand also recommends purchasing an additional shade lighter in order to contour the area.
Several beauty shoppers gave their take on the makeup in the reviews section.
“Good concealer for dry skin,” one wrote.
“This is an underrated concealer in my opinion. This is easily medium to full coverage and builds to actual full.
“Most actual full coverage concealers are so cakey on my dry, textured skin (yes, I prep — what part of ‘dry’ don’t you understand?) that I just can’t walk out the door in them.
“This was amazingly smooth and easy and did not cake on first application, and caked slightly (but easily fixable) when building to maximum coverage.
“I have tried everything from Shape Tape (dry/cakey) to Nars Creamy (not enough coverage) to Elf Camo (almost ok, but not quite).
“They all crud up on me eventually — some within an hour. This is the smoothest finish concealer that gives actual coverage that I have ever tried.
“I often use it as foundation because you get a lot, and it’s usually on sale somewhere.
“It is better than both of Juvia’s foundations — I wish they would just sell it by the vat and relaunch it. Dry skin girlies need to find this.”
“Amazing coverage,” another added. “This concealer gives great coverage and blends so well.
“It’s brightening and beautifully covers the dark spots under my eyes. The price point is perfect as well. I have very sensitive skin and this does not irritate my skin at all.”
“This is my all time favorite. I swear by this stuff,” said a third. “Always my go-to.”
“Love it — it’s the best color match ever,” one more said.
“I have number 13 and it fits my skin color perfectly covering darkness under the eyes and pluck marks under my eyebrows (no longer plucking — uh no).
“I use Maybelline Fit Me #310 to set it and I’m good to go the entire day.
“I even have some flat moles in my sparse sideburn area, and it covers them right up. I love the formula and the coverage. Return purchaser.”