Feast your eyes on Apple’s incredible new store in Kuala Lumpur, Malaysia

Apple has opened some incredible retail locations around the world, but few are as beautiful as its newest store, Apple The Exchange TRX, in Kuala Lumpur, Malaysia. Located in the heart of Kuala Lumpur’s new Tun Razak Exchange (TRX) central business district, Apple has designed the store with a pyramid-style roof that’s designed to refract and enhance the lighting inside and outside the store:

Apple The Exchange TRX connects the mall’s central atrium to a lush rooftop park that wraps around the store’s upper level. Emitting a warm glow at night, the three-dimensional layered roof consists of horizontal glass panels and shading blades to reduce the sun’s rays. A central glazed oculus brings daylight into the interior and includes a dynamic artificial-lighting feature.

Inside the store, a sculptural quartz and glass staircase connects the three levels where customers can explore, learn, and shop. The Forum, home to Today at Apple programming, is located on a floating deck that joins up with the mall, while the upper level directly connects with the edge of the park, bringing daylight and greenery into the store through a continuous glass façade.

The store’s design has attracted customers all over the city, with many sharing their experiences on X (formerly Twitter) and other social media platforms. Tim Cook posted an image from the store this morning showing a long line of eager shoppers as the store opened its doors for the first time.

The store runs on 100 percent renewable energy and includes natural stone walls, polished stainless-steel columns, light terrazzo floors, and a timber ceiling. In addition to the Genius Bar and hands-on area, the store includes also a dedicated pickup counter for online purchases.