How having a clear and deep-rooted purpose can serve as a guide to successful entrepreneurship

By parents, for parentsFollowing the birth of their daughter, Jan Raedschelders and his wife struggled to find adequate quality and sustainable baby products. Jan also noted that after-sales service and support for parents often left a lot to be desired. With this experience in mind, he founded Blabloom. From the start, Jan chose to only stock products that he, as both a parent and a consumer, would wish to buy himself. Today, the retailer’s product range boasts some 12,000 items, each extensively researched and often self-tested before going on sale.An experience-oriented retailer that puts customers firstEach Monday for the last 10 years, the team at Blabloom have run calls for product testing. To date, this has seen them hold almost 600 calls. Parents are able to test products and share their own experiences, allowing them to feel a clear connection with the products they choose, while also addressing any concerns. Experts are always on hand to offer parents both online and in-store...