Shein has a lot at stake under the EU’s copyright rule
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![Shein has a lot at stake under the EU’s copyright rule](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/06/2024-06-21T102151Z_2_LYNXMPEK5I04Q_RTROPTP_4_SHEIN-EU.jpg)
Shein, a China-founded e-commerce giant, is pushing toward a London IPO.
Shein’s vast array of $5 shirts, $20 dresses and $15 shoes could face more trademark scrutiny under a new EU rule that tightens oversight on intellectual property rights.