Exclusive: Adtech Firm Sonobi Pursues a Sale as SSP M&A Surges

Adtech firm Sonobi is pursuing a sale via investment banking firm BrightTower, according to three sources familiar with the deal. The company, which is backed by private equity firm Cohere Capital, has been on the market since at least last September and has $35 million in revenue and positive EBITDA (earnings before interest, taxes, debt...