Amazon mulls $5 to $10 monthly price tag for unprofitable Alexa service, AI revamp

Known internally as 'Banyan,' the project would represent the first major overhaul of the voice assistant since it was introduced in 2014 along with the Echo line of speakers. Amazon is keeping pace with competitors in generative AI, given that Google, Microsoft, and OpenAI have received significant praise for their advanced chatbots. These systems can swiftly generate coherent responses to complex prompts or inquiries.