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2024

African, Asian tea producers flag concerns over demand-supply mismatch

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Associations of tea producers in Asia and Africa have flagged concerns over the global mismatch of demand and supply and called for an early restoration of equilibrium, according to a statement issued by a planters' body on Friday.

In a meeting of the stakeholders of the global tea industry, recently held in Dubai, the associations also addressed the issue of quality and long-term sustainability of the sector.

Indian Tea Association (ITA) chairman Hemant Bangur said that the global tea industry is facing a demand-supply mismatch as production continues to outpace demand.

Representatives of ITA, East African Trade Association (EATTA), independent tea producers' body of Kenya, and tea associations of Malawi, Bangladesh and Uganda attended the meeting.

They voiced concern over stagnating consumption demand in Europe and Asia, the ITA said in a statement.

Bangur said, "Africa with its growing population and rising income has the potential to become one of the largest markets for black