Display & Video 360 instant reports coming to Bid Manager API

Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting.

The big change. Once a partner is migrated, instant reports will be included in responses from the queries.list API endpoint.

Why we care. Instant reports provide advertisers with real-time or near real-time reporting data, as opposed to waiting for offline/batch reports. This allows for more timely analysis and optimizations.

What’s happening.

• Existing standard, reach, YouTube, and URA reports will only be available under the Instant Reporting tab, with same query/report IDs.
• Any new standard, reach, YouTube, and URA reports must be built under the Instant Reporting tab.
• The migration will happen in batches by partner over the coming months, with all reports for a partner migrating at once.

Context. This follows Google’s previously announced move to migrate certain report types to instant reporting for faster data access.

Support.

• General migration questions can go through the standard DV360 support form.
• API-specific issues should use the new Bid Manager API technical support contact form.

The big picture. The API integration allows advertisers to programmatically access DV360’s real-time reporting data for analytics and optimizations.