Mixed feelings: A new study shows creatives are fully embracing AI, but not all are happy about it

A new study from talent agency UTA says creatives are increasingly using AI in their work, even while their feelings about it are mixed.

Joe Kessler thinks AI is at an inflection point. As the global head United Talent Agency‘s research, data and strategy arm called UTA IQ, he believes the technology is past the point of inevitability—and he has the research to back it up.