State of Distribution 2024 Report released by NYU SPS Tisch Center and partners
NEW YORK – The NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality (NYU SPS Tisch Center) and its Hospitality Innovation Hub (HI Hub) Experiential Learning Lab, along with HEDNA and RateGain, announced the release of the first edition of their highly anticipated report, the State of Distribution 2024. This comprehensive report provides an in-depth look into how the day-to-day life of commercial teams within hotels is changing with multiple disruptions over the last few years.
Today, more than ever, hotel commercial teams are getting involved in making technology decisions in the organization. While commercial teams in other industries have online communities and benchmark studies to help them make decisions, there has been an absence of defined standards and benchmarks in hospitality technology.
The report created through primary research conducted from December 2023 through May 2024 with over 140 hotel brands, representing 11,000+ hotel properties across various regions, for the first time captures priorities, challenges, and evolving nature of the distribution function across hotels of all sizes.
The report focused on in-depth insights to help the hoteliers answer to the following:
- How are the hotels planning for talent
- Where are hoteliers investing in the next 2-3 years
- What are the commercial teams trying to solve through technology
- Where do the hoteliers want to reduce their manual efforts
- What challenges are the hoteliers facing in acquiring customers
The industry needed this data, as plagued by multiple challenges, they needed reliable and well-researched primary data to give them a direction on where to invest their resources to drive profitability. Over the last four years, the research within the hospitality industry has been focused only on macros impacting travel consumption, travel recovery, and change in consumer behavior.
Vanja Bogicevic, PhD, the director of the HI Hub Experiential Learning Lab at the NYU SPS Tisch Center, highlighted, “The State of Distribution 2024 report not only empowers hoteliers with the insights needed to thrive in an ever-evolving landscape, but also educates the future workforce with the technology knowledge and benchmarks to face the challenges of tomorrow.”
Peter Strebel, President (Americas) at RateGain, highlighted, “The hospitality industry has evolved tremendously, from manual reservation systems to cutting-edge technology solutions. Yet, one thing remains constant: the need for a comprehensive understanding of distribution challenges faced by hoteliers. That’s why RateGain, in partnership with HEDNA and New York University, has developed a groundbreaking State of Distribution Report.”
Christopher Murdock, HEDNA President and Director of Distribution System Support and Strategy at Accor, stated, “The State of Distribution 2024 report is more than a resource—it’s a strategic tool tailored to empower hoteliers to face current challenges and seize future opportunities. With HEDNA’s hotelier perspective, RateGain’s global reach and data insights, and NYU’s educational excellence, we’re bringing together expertise to educate future leaders and provide invaluable insights into the industry.”
The article State of Distribution 2024 Report released by NYU SPS Tisch Center and partners first appeared in TravelDailyNews International.