WhatsApp business calling service won't disrupt traditional toll-free channels: Experts

According to communications sector experts, WhatsApp's introduction of calling for businesses is not expected to significantly diminish traditional telecom voice calling channels. Instead, it aims to enhance customer service through "contextual calling" without disrupting existing toll-free customer services managed by large enterprises. This move is seen as providing businesses with an additional service channel to expedite customer query resolutions and increase lead conversions.