Study: 82.5% of marketers to boost SEO budgets in 2024 by Ignite Visibility

A new study surveyed 200+ marketing experts to gain insights into their marketing spend and strategy in 2024.

Ignite Visibility, a leading digital marketing agency, has released a comprehensive study titled “Marketing Experts Reveal Winning SEO Strategies in 2024.” This insightful report is based on a survey of 206 marketing experts, who provided a detailed look into the evolving digital marketing landscape and the focus for their SEO strategy in 2024.

Key findings from this SEO strategy study:

• Increased SEO spending: A substantial 82.5% of marketers plan to increase their SEO spending in 2024, with content marketing receiving the largest share of the budget.
• Google’s helpful content update impact: The September 2023 update improved rankings for 50% of marketers, up from 43% the previous year. This update emphasizes high-quality, user-centric content.
• Generating new business: 59.2% of marketers reported that their content marketing efforts effectively generated new business in 2023, underscoring the direct correlation between high-quality content and business growth.
• Top ranking factors: Survey respondents rated content quality and user experience as the most important perceived factors for search rankings, highlighting the need for high-quality, user-centric content.
• Threats to SEO: 68% of marketers don’t feel threatened by machine learning and AI.
• Content quality challenges: Producing high-quality content remains the biggest challenge for 21.4% of marketers, emphasizing the need for ample resources and expertise.

Ignite Visibility: Leading the Charge in SEO Strategy

John Lincoln, CEO of Ignite Visibility, expressed enthusiasm about the study’s findings:

“This research underscores the critical importance of investing in SEO, including video and quality content, to grow your business. At Ignite Visibility, we are seeing a shift in the Search landscape. It’s more competitive than ever and evolving at a fast rate. To stay ahead of your competition, now is the time to keep investing in this channel, not backing away. When marketers embrace this, the results follow.”

Read the full list of insights from our groundbreaking 2024 SEO strategy study here.