Streaming Usage Sets All-Time Record in May, Tubi and Roku Hit Highs

Streaming as a means of TV consumption hit an all-time high in May by accounting for 38.8% of all viewing, Nielsen reported on Tuesday morning. The previous record for streaming as a share of TV viewing was 38.7%, set in July 2023 (the first month that broadcast and cable combined totaled less than 50%).. May’s […]