AI is revolutionizing the market research industry. Here’s how—and why

Artificial intelligence (AI) offers marketing leaders the ability to understand the “why” behind customer motivations, preferences, and behaviors on a deeper, more granular level. 

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind consumer behavior and feedback. This significant advancement in AI technology means marketers can now review and digest vast amounts of qualitative data, processing thousands of responses with precision to not only expose comprehensive insights but also strategically arrange them. This capability presents a transformative opportunity for marketers to gain detailed, actionable understanding of customer motivations, preferences, and behaviors, driving more effective, precisely targeted strategies—within minutes.