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Июнь
2024

Fashion stimulates Father’s Day sales for retailers

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Father's Day may not be the same as it used to be, but it still provided a boost for menswear retailers.

Major department and specialty stores reported strong holiday sales, driven by both gift giving and men shopping for themselves. Promotions were kept under control and stocks are in good condition heading into the summer.

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Across the board, stores said that after a few years of men opting to buy basic and add-on items, fashion items have now emerged as the winner. Of course, this is still menswear, so that meant linen shirts, Johnny collar polos in ...