Amazon Live and GroupM Give Shoppable TV a Shot in the Arm for Brands

Shoppable TV shows are getting a boost thanks to Amazon Live's agreement with GroupM and its clients to develop original, shoppable content for the Amazon Live FAST (free ad-supported TV) channel (launched in April). Viewers can find the FAST channel on Amazon streaming services, Prime Video and Amazon Freevee. The companies made the announcement at...