Nvidia’s quirky logo reveals just how much the company has changed

Nvidia is one of the most valuable companies in the world—but its logo still screams mid-’90s.

This month, Nvidia did what might have seemed unthinkable just two years ago: It dethroned Apple as the second-most valuable company in the world. Apple has since knocked it back down a peg, but the chipmaker’s stock price has grown more than 200% in the past year. It has come to represent a bet on the future of artificial intelligence, since it makes the chips needed to supply the industry’s ravenous hunger for computing power. And yet the logo of Nvidia, which was founded in 1993, remains decidedly stuck in time—and reveals just how much the company has changed over the years.