World-class ambitions: How PH can level up its tourism game

The Philippines, a perennial favorite for sun-seekers and adventurers, is not resting on its laurels. While the archipelago nation consistently charms with pristine beaches, a rich cultural heritage, and warm hospitality, the ambition is clear: to ascend to the ranks of the world’s premier tourism destinations. The 2024 Travel & Tourism Development Index (TTDI), a