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2024

'Not So Horrible City IPA:' Brewery hits back at Trump with new beer for Milwaukee's RNC

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A Milwaukee brewery is slapping back at former President Trump's history-making gaffe that saw him reportedly claim in a closed-door meeting that the city hosting the Republican National Convention next month is "horrible."

The crowdsourced brewery MobCraft is now offering a new beer they call the "(Not So) Horrible City IPA," the local ABC affiliate WISN 12 was first to report.

"We were just putzing around this morning, talking through our production schedule and kind of heard the news that of our city being called horrible and didn't really like that," MobCraft owner Henry Schwartz told the station. "Milwaukee is so cool."

"Our (not so) Horrible City IPA is a tribute to Milwaukee and all the people that make it the GREAT city it is!" the website notes. "A dollar from each 4pk sold will be donated back to the community."

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And yes, MobCraft plans the rollout of the IPA, available for pre-order here, to take place just before the Republican National Convention on July 15, WISN 12 reports.

Trump shocked politicos Thursday with his reported comment about Milwaukee, which he and his allies have since vehemently denied with various explanations.

That didn't stop opponents from criticizing the comment.

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"A history-making gaffe to insult the convention host city," commented White House Senior Deputy Press Secretary Andrew Bates. "No nominee has ever done it."

Trump made this comment to House and Senate Republicans Thursday during a meeting in Washington, D.C. to discuss Republican policy plans, according to Punchbowl News' Jake Sherman.