Taylor Swift, Virat Kohli & BTS: PVR Inox shuffles its box of tricks to stay relevant

PVR Inox shifts strategy with cricket and concerts amid low footfall and revenue in Q4FY24. Despite challenges from elections and IPL, diversification aims to sustain growth. The cinema chain eyes southern India for screen expansion, banking on regional content's success. Analysts, however, foresee a tough FY25 for PVR amidst operational hurdles.