‘The Smurfs’ License Holder IMPS Rebrands As Peyo Company & Unveils Expanded IP Drive – Annecy

The Smurfs global license holder IMPS has announced it is rebranding as Peyo Company after the pen name of Belgian comic book artist Peyo, who created the iconic little blue creatures in the late 1950s. The company also revealed it is embarking on a new strategy to expand The Smurfs franchise and revive other original […]