Comscore Tackles Measurement of In-Game Ads With Expanded Anzu Pact

Comscore said it expanded a partnership with Anzu, a company that specializes in in-game advertising, in a pact the company expects to help advertisers measure videogame advertising with more granularity. Anzu is known for its ability to create ad units for gaming audiences and place them inside premium titles. The company is backed by WPP, […]