Lisa Becket wants everyone to experience the nostalgia of Disney IRL

Becket oversees all strategic marketing for Disney’s theme parks, cruises, and guided vacation tours.

Many American girls grow up imagining themselves as Disney princesses—but not Lisa Becket, who always imagined herself as part of the behind-the-scenes teams that made the magic possible. This aspiration started at seven years old. Growing up in the frigid winters of Batavia, Illinois, her first trip to Disney World in Orlando felt like a dream. “We came in March for spring break and my mom had dressed us in wool and as soon as we got here, we were stripping down,” she says with a laugh. “We couldn’t believe it was so warm!”