Apple Intelligence sure looks lame, but it shows how Apple can still win AI
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![Apple Intelligence sure looks lame, but it shows how Apple can still win AI](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/06/p-1-91138807-apple-design-of-AI.jpg)
Apple AI doesn’t need to be the smartest in the room. It just needs to drown out all the other conversations.
I want to tell you about a future. A future where, just by talking to your phone, you can book appointments, set timers, play music, check the price of a stock, and find out the weather.
These are examples of Apple’s new AI capabilities, announced this week at the World Wide Developers Conference.