The Swiss village that is so beautiful it begs visitors to enter

In Instagram posts and YouTube videos, the Swiss village of Lauterbrunnen in the canton of Bern looks idyllic. The Heidi-style chalets are surrounded by meadows of cows and shaded by towering mountain peaks, while a waterfall tumbles down the cliff face at the edge, sending sparkling rainbows into the sky. Zoom out a bit during the summer, though, and you'll see what's not on social media: the crowds of tourists that have led the town to consider imposing a tax on day trippers who arrive by car.

Online, Lauterbrunnen is regularly referred to as 'Switzerland's most beautiful village' and this ...