Where Do Connected TV Ads Reach Their Audiences?

Thanks to the domination of digital streaming services, television advertising is experiencing a drastic shift.

As the popularity of traditional TV continues to decline, smart advertisers are turning to CTV ads to promote their businesses and boost brand awareness.

But, where do connected TV ads reach their audiences? How do advertisers find their audience on CTV devices and reach the right ones?

Answers to these questions will help you understand why CTV advertising is the future and why you should focus on this channel above the traditional TV ads I used to sell earlier in my career.

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