Time Machines: Designing Authenticity With The Chopard Mille Miglia Ref. 8915 BRG Watch

Making a watch truly feel authentic to a particular pastime, subculture, or market segment is an incredibly long, laborious process. Ideally, the watch in question should be associated with the desired location for decades or more, with untold thousands of hours and millions of dollars in marketing efforts to reinforce the message — take, for […]

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