Inside one company’s plan to become the Topgolf of pickleball

Rally Pickleball is betting on high-tech games to help it stand out from the onslaught of pickleball venues.

Pickleball has come a long way since it first came together in a backyard off the coast of Seattle about 60 years ago. There are almost 14,000 pickleball courts throughout the U.S. today, and many are popping up in some of the trendiest spots, from Central Park, to Life Time gyms. But one particular brand called Rally Pickleball is hoping to cut through the noise by turning pickleball into a tech-enhanced game. Rally’s mission? Become the TopGolf of pickleball, but with better tech, yummier food, and a bigger commitment to design.