Three things companies can do to respectfully collaborate with Indigenous artists

Indigenous/Native creatives share their perspective on how companies can be better partners.

There was a tangible buzz as the capsule collaboration between Nehiyaw (Plains Cree) designer, Justin Jacob Louis of Section 35, and the Canadian brand, Roots, came down the runway during the Indigenous Fashion Arts (IFA) Festival last week. The black, beige, and tan bomber jacket and leather bag emblazoned with the phrase in all caps “ALL MY RELATIONS” was the must-have item in the Indigenous Marketplace and has nearly sold out on Roots’ online and retail shops.