Is Anchor Text a Google Ranking Factor or Not?

Is anchor text a Google search ranking factor? Do you optimize Anchor Text for Google search ranking? Can anchor text influence rankings?

Anchor text is part of every website. It is there to make the navigation easy. With anchor text optimization, visitors can land on the oldest pages. It also offers context to the content and readers.

Let's understand everything about anchor text and its impact on search.

Anchor Text:

Anchor text is the text used to link other pages.

From the beginning, anchor text became a crucial part of SEO optimization.

Anchor text best practices help search engines ...