Instant Pot Brands Introduces New Leadership, Changes Name

Instant Pot Brands the designer, marketer and distributor of electric pressure cookers, air fryers and other small kitchen appliances globally, announced the appointment of four new senior executives to its leadership team in tandem with the Company’s announcement that it has changed its name and will be doing business as Instant Pot Brands.

Chris Robins joins Instant Pot Brands as Chief Executive Officer. With extensive CEO experience, she has used her expertise in brand building, innovation and channel/market expansion to steer companies through ever-changing market forces. She has worked in both the public and private sectors, creating value across a wide range of consumer industries including packaged goods, durables, and hardware and software.

“I am thrilled to join Instant Pot Brands, a Company with such a strong portfolio of products built on an iconic brand, with a dedicated team to match. I am confident we will be able to usher in a new era for the business, leveraging this brand and this team to bring new and innovative products to the kitchen appliances segment,” said Robins.

Craig Carrigan, newly appointed Chief Financial Officer, joins Instant Pot Brands with more than 20 years of experience in building, leading and transforming businesses across industries including retail, wholesale, licensing and DTC. He has a proven track record of delivering operational, financial and strategic results, including increasing revenue and profitability, optimizing supply chains and expanding global markets.

As the new Executive Vice President, Supply Chain and R&D, Rudy Sumarli joins Instant Pot Brands as a seasoned leader in supply chain, operations and engineering management driving sustainable, profitable growth. He has deep CPG experience across electronics and consumer durable businesses and extensive global experiences with GE, Dell, Eaton and Harman/Samsung. He has expertise in leading business transformation, M&A, operational excellence and innovation.

Lisa Kronish is a highly experienced CHRO, who has more than 20 years of expertise in building talent strategies in turnaround environments. She also joins from Newell Brands and has extensive international experience in Europe, Latin America and Asia, where she partnered with senior leaders and cross-functional teams to drive business transformation. Kronish will serve as Chief Human Resources Officer.

“Chris, Craig, Lisa and Rudy’s appointments are an exciting next step for Instant Pot Brands,” said Rich Krause, Chairman of the Board of Directors. “I am confident that this group is well-equipped to build upon our transformative strategy and lead the Company into the future. Each leader brings a unique set of skills and experiences that will strengthen our brand.”

Instant Pot Brands’ name change is a part of the Company’s ongoing transformation following its separation from its former parent company, Instant Brands, in connection with Instant Brands’ Chapter 11 process. Instant Pot Brands was established as a standalone company with a new capital structure and under new ownership following its purchase by an affiliate of Centre Lane Partners in November 2023.

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