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2024

Consumption demand remained subdued in Q4, rural India recovered after several quarters: ITC

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FMCG major ITC notes subdued Q4 consumption but rural demand recovery. Q4 profit below estimates at Rs 5,190 crore; revenue up 2% to Rs 19,446.5 crore. Cigarette revenue rises 7.7%, FMCG (excluding cigarettes) up 7.2%, impacted by low priced Chinese supplies and trade restrictions on agri commodities affecting agri business segment.