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2024

Indian elections: Political parties are betting on influencers to court young voters

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India's six-week-long election is still underway and the next round is due to take place on Saturday. But there are concerns that the blistering heat is going to have an impact on turnout. The Prime Minister Narendra Modi is widely expected to win a third term in office. His party is keen to court younger voters and in order to get their support, they have been turning to influencers.