Taking advertising to the next level

After 20 years of culturally significant campaigns, Translation is just getting started

Thousands of deaf and hard-of-hearing (DHH) athletes play football in games with only a few modified rules. In addition to the obvious obstacles they face, these players have to contend with the lightning pace of today’s game and the prevalence of hearing-based technologies (like radio-equipped helmets) that excludes the deaf. Missing, for them, was a crucial technology that would facilitate clear and instantaneous communication between players and coaches.