As governments crack down on fast fashion’s harms, could Shein lose its shine?

As governments crack down on fast fashion's harms, could Shein lose its shine?

Shein pioneered the ultra-fast fashion approach. Venn-Photo/Shutterstock

By Elaine L Ritch, Glasgow Caledonian University

Fast-fashion brand Shein expressed interest last year in listing on the New York Stock Exchange (NYSE). But, having met some opposition from US politicians, including Republican Florida senator Marco Rubio, it has now reportedly turned its attention to London.

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