Can You Optimize Old Pages On Your Website for SEO?

Search engine optimization has a lot of moving parts, such as creating new content on popular search queries.

But, what about the content that’s already there? Can you optimize old pages on your website for SEO?

Is it worth it at all and if so, how much benefit might you see versus investing in new content?

The short answer is yes you should and at my agency, we always devote some time to it because updating old pages is an important part of retaining organic rankings. In fact we have standardized processes where we update our client’s most important content ...