Shock flavors like Sour Patch Kids Oreos aim to keep brands relevant

Food companies are responding to the changing and expanding tastes of consumers while also trying to keep brands relevant and distinct.

Van Leeuwen Ice Cream usually draws customers with gourmet takes on classics like vanilla and pistachio. But occasionally, the artisanal ice cream maker headquartered in New York slips in what it calls a “shock flavor,” like Hidden Valley Ranch or pizza.